Advanced Service
Suitable for smaller accommodation facilities and offers the selection of one essential service. It is up to you whether you want to work on the image of your facility using social networks or whether you want to make the most of online bookings thanks to PPC campaigns. We will be happy to help you choose the right service for your facility.
PPC Campaigns (Google Ads)
If you want performance, we highly recommend you to utilize PPC campaigns. The management of PPC campaigns, directed by our specialists, will significantly increase your ability to assert yourself in the great competition of the hotel segment. The Google Ads environment offers up to 8 types of campaigns, each of which has different benefits. Choosing the right type of campaign is the basic essence of success and achieving the set goals.
Among all types of campaigns, a search campaign is the best choice for getting online bookings. It addresses the user in real time and, thanks to its relevance, can provide him with what he is looking for and is interested in.
Thanks to the campaign in the display network, we can reach a wide audience, with the aim of increasing awareness of your accommodation facility in any country. Campaigns in the display network offer wide targeting options, which will ensure the maximum effectiveness of the invested funds.
It is advisable to sustain the campaigns with a separate remarketing campaign targeted at users who have already visited the website and performed certain action, or did not complete the reservation. We can additionally address such users and “push” them to make a reservation.
Social Media Management
Social media provide enormous reach and multiple targeting options. At first glance, it might seem like it’s just about publishing posts. However, the real art is hidden in the background. If we talk about effective communication, we must have a clearly defined strategy, visual style and stylistics. Only in this way can it create the desired associations with the target group and thus fulfill the established communication goals.
Eye-catching ads with the emphasis of sales
Reaching the right Audience
If we already know your strengths, target audience, have a defined strategy and goals, we will start preparing the launch of the campaign. A great advantage of digital marketing is it’s targeting options as well as performance measurement and subsequent evaluation of statistics. Thanks to this, we can reach your target audience in any location based on purchase intentions, interests, or information currently being sought. All this in real time, with the aim of hitting the user at various stages of the purchase process, so that the finale takes the desired action – booking directly.