Hotel Solisko

When it comes to a hotel on the shores of Štrbské Pleso, everyone expects the website and social networks to be up to par. After all, a unique place deserves unique communication.

Hotel Solisko is one of the jewels of Slovak hotels – it is located right on the shore of Štrbské Pleso(!), its building has a strong historical accent thanks to its 100-year history, and last but not least, it is a family-run hotel (similar to some Tatra chalets) – but simply the Tatras as embroidered.

So, if you want to enjoy the atmosphere like in Czechoslovak films, Solisko will richly fulfill your expectations. But even diamonds have to be brought out from the ground to the light of day. We are grateful that the hotel management has given us their trust in this.

Website: More showing, telling less

Hotel Solisko is known for its unique location on the shore of Štrbské pleso, but that is far from all that it offers to its visitors. In order for them to learn about all the benefits easily and quickly, we have created a simple, clear website with a tailor-made reservation system.

On it, potential visitors can easily find everything they need to know about the hotel in the bosom of the High Tatras. As with other hotels, here too we won with the reservation system – if people can’t find their way around it or if it doesn’t work properly, they can leave for e.g. on Booking, which means an unnecessary loss for the hotel.

Responsiveness: when the website does not allow you to book a stay

Speaking of the reservation system, it must also be fine-tuned from the point of view of responsiveness. There is nothing worse than when a visitor desperately tries to book a week’s stay for the whole family, but the important buttons are located somewhere outside the screen on the mobile device.

At the same time, analytics cannot reveal anything unusual: “He was on the reservation form, but he did not complete the booking.” And considering that almost 80% of visitors come to the website via mobile devices, the hotel cannot afford such losses.

Social Media: Authentic visuals always work

Views, hotel, premises, activities. In the High Tatras, the center of Slovak tourism, there is always something to communicate – if the client has enough trust and is not afraid to invest, because he knows that it will pay off. We had the hotel photographed by a professional photographer under our supervision, and after an agreement with the client, we also provided actors and room preparation. In one day, we thus obtained enough material for almost half a year’s communication period. It is difficult to excite people with visuals from the photo bank.

However, in order to get even more breathtaking photos, we got in touch with photographers who, during their stay in Štrbské Pleso, took pictures of the panorama of the Tatras and the hotel, and after agreeing with them, we published their photos on our page. It is one of the ways to get exceptional photos that will excite the target audience and increase the level of interaction on social media.

Increasing the number of direct bookings thanks to Google Ads

If we talk about performance, the first channel involved in marketing communication should be the Google Ads network. The aim of the campaigns was maximum performance with an emphasis on return on investment return. The most important was to build quality foundations.

It starts with a lot of analysis and understanding of the target audience and the subsequent creation of targeting for each of the campaigns. Creating the ads themselves is just the icing on the cake before the communication starts.