Hotel Mamut
Hotel Mamut – new, interesting in design and rising above Poprad with a breathtaking view of the High Tatras. Hotel Mamut needed to develop a website and cover a digital marketing. And all this in a tight deadline. Challenge accepted!
Websites for hotels are our favorite topic. Over the course of several years of practice, we have come up with a number of simple experiences, which must not be missing on such a hotel website and which has to be avoided. The client agreed to work with us in October, but the website had to be launched already before Christmas.
Logo, design manual, preparation of materials for the web, web design, web programming, connecting the booking system, setting up analytical tools for tracking conversions, audiences, launching campaigns on social networks and Google Ads campaigns. A difficult task to solve without a quality advertising agency. For various reasons, we also needed to meet the deadline for launching the website.
“At Bricks, they never once told me that it wouldn’t be possible, they didn’t even allow such a possibility.” Janka L., hotel director
The advantage of a well-established agency – thanks to thousands of situations, we already had answers and solutions even for problems that you don’t even know you will have.
Based on the client’s materials, we also developed all the content for the website, including those that talk about what can be experienced in the area. We were able to launch the website together with texts, visuals, GDPR and fine-tune analytics exactly on time. And since we also had a company Christmas party planned that evening, we went straight into downtown. (true story) 😀
How to communicate a hotel in well-located area?
Find what makes you special and what benefits people, then be consistent. During brainstorming, it gradually became clear to us that the location in which the hotel is located has several advantages:
- since you are not in the Tatras, but below them, you have a great view of them 🙂
- you have immediate access to the city with all its advantages (e.g. cinemas within 5 minutes on foot)
- all around there is beautiful nature and monuments – which no one has talked about until now
So we built communication on the strong points of the hotel: a modern hotel with an excellent location, a breathtaking view of the Tatras and a wide range of leisure activities. Many people think that’s where it ends – but the truth is that if you tell people that a hotel is popular, you have to prove it. And if you say there are hundreds of options around to explore, you have to prove it.
