Hotel Bankov

Let’s keep what we have… and do it differently!

The oldest Slovak hotel has built up a strong base of regular visitors, represents tradition and things that mature with age. However, even a strong base needs to be expanded and communication addressed to younger generations as well. The key to success is the innovation of communication and the use of communication channels that younger generation uses.

The cornerstone of the success was a day of themed photo session with a photographer and actors. We have determined in advance the associations that we want to create with potential clients. Thanks to the selection of suitable activities around the hotel, we created a detailed photo plan. The output was scenes suitable for communication on the web and social networks.

This was ultimately reflected in the client’s satisfaction, as well as in the responses from the point of view of interactions on social networks and, last but not least, in the increase in direct bookings.

The result pleased all parties: the client, the customers and us. As they say: Luck favors the brave (client).

Perfomance-oriented Google Ads Campaigns

The oldest hotel in Slovakia with a unique location. An ideal combination for communication within Google Ads. The goal of communication is to sell as many stays as possible directly through the web.

We gladly accepted the challenge and started preparing the campaigns. The correct structure of the account is a good cornerstone of successful communication. As well as thorough keyword analysis and geographic and demographic targeting itself.

Thanks to our extensive experience in managing marketing communications for the hotel segment, we did not have to wait long for results. The satisfied words of the client only underline the success of the cooperation.